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Legacy Project — Strategy, Launch & Multi-Platform Growth
The Wildness with Tiff & Manda was THE queer african podcast. A blueprint for what happens when distribution infrastructure gets built before anyone starts chasing metrics, for many aspiring african queer podcasters. No analytics dashboards. No video content. No paid ads. Just two hosts, a three-person team, and a strategy that turned a limited series into a global reference point for queer feminist media. The role: architect the whole thing — distribution, amplification, content strategy.
The Wildness with Tiff & Manda was THE queer african podcast. A blueprint for what happens when distribution infrastructure gets built before anyone starts chasing metrics, for many aspiring african queer podcasters. No analytics dashboards. No video content. No paid ads. Just two hosts, a three-person team, and a strategy that turned a limited series into a global reference point for queer feminist media. The role: architect the whole thing — distribution, amplification, content strategy.
The Tension Point
Launching a globally relevant podcast when you have:
No budget for paid promotion
No analytics to guide decisions
A three-person team running everything
An audience spread across multiple continents
Most would've said "start small, test, iterate." The approach here: build it right from day one. Let the infrastructure do the work.
How It Was Built
Distribution First SoundCloud as the home base — cost-efficient, globally accessible, no gatekeeping. Then syndicated everywhere: Spotify, Apple, Google Podcasts, TuneIn, Stitcher. The platform wasn't the strategy. The reach was.
Content That Moved Weekly episodes paired with memes, conversation starters, commentary. Every piece of content had a job: start a conversation, amplify a perspective, pull people into the HOLAA resource hub. Account management rotated each week — brought personality while keeping the brand voice consistent. This was 2016. Instagram's collab feature didn't exist yet. It just had to work.
Amplification Through Infrastructure The hosts traveled. Every region they hit — South Africa, Kenya, Botswana, India, Germany, UK, USA — they promoted in person. Local media picked it up. Global feminist outlets wrote about it. Not because of coordinated outreach. Because HOLAAfrica already had the platform, and visibility attracts visibility.
Press wasn't pitched. The conditions were built for press to come.
~220,000 listens across all platforms. Fully organic. No paid spend beyond hosting.
The podcast became a reference point. Editorial features in Feminism in India, IWDA, GenderIT.org. Community conversations that kept going long after episodes dropped.
The frameworks built here became the blueprint for HOLAA! Network's audio expansion and Basically Life Podcast. Infrastructure that compounds.
Platform Breakdown:
SoundCloud: 38,400 listens
Spotify & Apple: 96,000 listens
Google Podcasts, TuneIn, Stitcher: 86,400 listens
Regions that moved: South Africa, Kenya, Botswana, India, USA, Germany, UK, Europe
